In a world that’s increasingly getting commoditized, thanks to technology, it’s an open secret that customer focus is the real differentiator. This Gospel truth is germane to every business function, but in marketing it’s indispensable. Reason being the constantly changing needs, wants and desires of customers. New age marketing therefore, is all about unique individual experiences through tools that bring brands closer to their customer.
Today there’s literally an ocean when it comes to the number of available tools for marketers but none comes close to the effectiveness of QBM. Quality Based Messaging or QBM is a feature under WhatsApp business API which helps businesses engage customers through contextual messaging. These messages need to meet the quality criteria defined by WhatsApp and hence the name- Quality Based Messaging.