WA Bulk messaging is the dissemination of large numbers of messages for delivery to WASender software. It is used by media companies, banks and other enterprises and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
A bulk message is a message that is sent from a single WhatsApp Business user to multiple phone numbers at the same time. All receivers of the message will see it coming in as a private message. WhatsApp bulk messaging first was a consumer-only feature, but it’s now also available for businesses. For businesses, this means they can now also use WhatsApp for outbound marketing activities.
